How to Measure the Impact of Google Core Updates on your Website?


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    Google gives a hard time for those who try to manipulate the engines to rise higher in the rankings. The tech giant also gives panic attacks to credible companies who have worked hard to dominate the SERPs. Every time an update is out, they wonder what it means for their brand. In this article, you will find how to identify pages affected by the updates. When you fix them, you can regain the lost rankings.


    What is Google Core Update?

    Google makes changes to its algorithm pretty much every day. These changes are small and would not affect site rankings. On the other hand, Google announces significant changes to the algorithm several times a year. These changes are "core updates" and aim to improve the user experience. Hence, user experience should be the top priority before you do SEO in Adelaide or any other part of the country.

    Google has set criteria to rank websites higher on the SERP. These criteria are the ranking factors. Google gives a score to websites based on the ranking factors. Core updates will tell the algorithm to prioritise certain ranking factors over others. For instance, the Mobilegeddon update came out in 2015 to improve the experience of mobile searches. From that time onwards, mobile-friendly sites are most likely to appear in mobile search rankings. As a result, SEO companies in Adelaide highly emphasise optimising the site for mobile searches

    Because of core updates, site masters will see a dip in rankings. Since the rankings drop, the traffic received will likewise take a hit. If we are to understand what factors caused the drop in rankings, we need to analyse the several elements of the site.


    To understand the effect of Google core updates, SEO experts have several tools before doing SEO in Adelaide. But it would be best to start with Google's free tools.


    Tools to Analyse the Effect of Algorithm Changes:


    Search Console:

    The Search Console performance tab helps us to track the impressions over a while. With this tool, you can find out if there was a change in performance after the updates.

    The tool also helps you compare two sets of dates with a start date and an end date. It can provide insights into the performance of parameters like keywords, landing pages, and devices. The tool also helps in filtering countries and various devices. With this tool, you can analyse the impact of the core updates and optimise your site for SEO in Adelaide.


    Google Analytics:

    If you combine Analytics with Search Console, you will get a more accurate picture of what is happening. With this tool, you can dig deeper into the issues highlighted by Search Console only at the surface level. 


    Best Practices to Identify Affected Areas: 


    Query Grouping: 

    You have found the queries that lost most impressions and traffic in the Console. Now you should group those queries by a common term present in all of them. It is the root query, and all other queries are variations of the root.

    Now you can use the Console to find the pages where the root query appears. Then, you should identify the pages that lost the most traffic. After you have identified the pages, make a list. When you audit this list of pages, you will get a clear idea of what went wrong. Get the help of an SEO company in Adelaide for page audits.


    Query Shifting: 

    Sometimes Google changes the search terms that fetch your page. When that happens, only niche-specific terms will fetch your pages. You can use the Console to find where the query has shifted to a more specific term.


    Things to Note Before Fixing Your Site


    Wait until the rollout is complete: 

    When you see a change in traffic or rankings, you would feel the urge to do something urgently. But reacting on an impulse will do more harm than good for your site. There will be temporary changes in rankings that would revert to the original state when the rollout is over. So wait at least a month before making changes to your site. 


    Seasonal changes could be a reason: 

    Google core updates might not always be the reason for the changes in rankings. Some businesses fare well in particular seasons. So, the drop in rankings could mean that they are out of season. Likewise, a site performing well in that season does not translate to Google thinking that they provide a better user experience. 


    Tips to Recover from Google Core Updates:


    Here are some areas you should focus on to regain your rankings. Fixing them will benefit your brand in positive ways.

    • Page load speeds
    • Titles and meta tags
    • Site Architecture
    • Internal and External Links
    • Redirects
    • Canonicals
    • Thin Content
    • Intrusive Ads
    • Mobile-friendliness
    • Site Encryption