Digital Gift Cards Market set to recoup post COVID-19


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    The Digital Gift Cards research report published by Stratview Research, is an in-depth analysis of the latest developments, market size, future technologies, market drivers, upcoming challenges, with key company profiles. The research study provides market overview, opportunities in the market, sales and revenue by region and much more business intel.

    This research analyses niche markets, potential threats, and competitive strategy in various segments based on the Digital Gift Cards Market competitive landscape and development model in various parts of the world. This research throws light on the business strategies of the key players that might help in the growth of other companies during the pandemic era.

    Impact of COVID-19 on Digital Gift Cards Market

    As the world grapples with one of its greatest health pandemic, the economic and social disruption has affected millions of enterprises. The revenues have gone down in the year 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operation and strategy will sustain and beat the competition. Stratview Research throws light on in-depth insights related to rapid alterations in the key players in each industry, growth and decline due to COVID-19, etc. The researchers at Stratview Research are regularly connecting with the clients and other key players of almost all the industries, regarding the impact of COVID-19 on their businesses.

    Key Players:

    • Auchan Group SA (France),
    • Gruppo Eurospin (Italy),
    • CRAI Secom S.p.A. (Italy),
    • The Schwarz Group (Germany),
    • Carrefour S.A. (France),
    • Gruppo Coin SpA (Italy),
    • Euronics International Ltd. (Netherlands),
    • Inter IKEA Systems B.V. (Netherlands),
    • Expert International GmbH (Switzerland), and
    • Finiper SpA (Italy).

    Growth drivers and Market Value:

    This report, from Stratview Research Digital Gift Cards Market value and growth drivers over the trend period of 2021-26. According to the report -

    Digital gift cards are a type of special occasion post or greeting card that is produced inside a company's website and sent to the recipient via email or the Get-upside mobile application. A digital gift card is a digital version of a physical gift card. A barcode with the PIN and number is available on a digital gift card, which has a particular amount available. Barcode can be scanned and the number & PIN are entered manually in the stores. Digital gift cards can be added to mobile wallets to make the purchases more secure. These cards are primarily issued by the e-commerce companies or banking sector as their promotional strategy.

    Segment Analysis:

    By End User Type

    Based on end-user, the market has been segmented into retail and corporate. 

    - Increasing adoption of digital gifting trends by retailers is driving the growth of the retail segment.

    - The importance of digital gift cards over plastic cards has increased significantly with increasing digitalization and internet access.

    - Growing use of digital gift cards as a promotional tool by the corporate players is anticipated to drive the market growth substantially.

    By Region

    The Asia-Pacific market is projected to register the fastest growth during the forecast period.

    Geographically, the market in North America accounted for the largest market share in 2020 owing to high product usage and rising demand for technologically advanced products. This market growth can be attributed to the increasing adoption of digital gift cards in countries such as India and China coupled with the growing popularity of smartphones.

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    Competitive Analysis: Understanding your rivalry is critical to your success. This section includes an analysis of your key competitors, their products/services, their differentiators, and market shares, etc.

    Target Market and Audience: Identifying and prioritizing specific target markets is another key part of any industry, where research is crucial. Stratview Research’s report will help you find more about the demographics and buying behaviours of your potential customers.

    Key Considerations for Market Forecast:

    • Impact of lockdown, supply chain disruptions.
    • Pre and post-COVID-19 market estimates
    • Geographical Breakdown: Regional level analysis of the market, currently covering North America, Europe, China & Japan

    Impact of COVID-19 on the Global Market

    The Digital Gift Cards report compiled by Stratview Research offers in-depth study of market opportunities and market impact that are stirred due to the COVID-19 pandemic. The detailed research report focuses upon the direct and indirect impact of COVID-19 with new product launches, M&As, supply chain overview, government regulations, strategies adopted by related market, etc.

    Sneak peek into the Report:

    The report provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

    • Market structure: Overview, industry life cycle analysis, supply chain analysis
    • Market forecast analysis
    • Competitive landscape and dynamics: Market share, product launches, etc.
    • Attractive market segments and associated growth opportunities
    • Emerging trends & Key success factors

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