The Beginners’ Guide to SEO

    Rahul Singh

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    Search Engine Optimisation or SEO is a process of optimizing any form of your content for search engines in a way to rank better. SEO benefits for business in the long term by creating a relationship with search engines based on trust and facts.

    This blog talks about the tips that will help you get started on your SEO:


    Start with a well-optimized website:

    Shortcuts don't exist in SEO. You should only focus on creating a website that gives users what they’re looking for and optimizing it for search engines so people can find it easier online.


    Organisations such as RepIndia which provide SEO services in London and India suggest that you ensure all your pages and blog post titles are optimized for your primary keyword and under the 50-60 character range for Meta titles.

    Ensure all pages and posts have 1-2 sentence Meta descriptions which would act as a call-to-action for your page.


    Find the correct keyword:

    Believe it or not, usage of SEO for business growth is absolutely possible just by scrolling to the bottom of the Google page. Almost every SERP includes a list of "related searches". You can also feed these keywords to other keyword tools like SEMRush to find more keyword variations.


    Ensure your keyword lists contain a healthy mix of head terms and long-tail keywords. Long-tail keywords will definitely provide you with some quick wins, but you should also try to chip away at more difficult head terms over time.


    Test your website’s SEO strategy in different search engines:

    Now that you have a better idea of what users are searching for to find a page like yours, you need to start writing your content and optimizing it.

    When search engines inspect your website, they try to find out what it's about and then decide what queries each web page should rank for.

    If you are unsure of the tactics to be used, it is better to let the experts do their job and find a leading digital marketing company in London such as RepIndia, because keyword stuffing and low authoritative links can lead your website to get penalized by Google.



    SEO is an absolute game changer when it comes to bringing in more customers to your website, which in turn, leads to more sales. If you haven’t started on your search engine optimization yet, then you are surely missing out.