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With an increasing population and rising awareness of the healthy diet of infants, the baby food market in Indonesia is growing rapidly and the investment opportunities in this sector are further increasing the growth potential of the related services in the near future.

Domestic players expanding the market: The Indonesian baby food market is developing with the market displaying a high level of competition, with international players attempting to maintain their current market share and domestic players trying to expand their market penetration. It is also very open to newness and innovations; for example, application-based baby food, which is baby food specifically designed for newborns with a variety of body and health issues, has grown in popularity in the country. Goat milk formula items are also emerging with consumers preferring the product in the country. Amidst the fact that the administration is ordered to encourage nursing among new moms, the baby food market showcased sustained growth over the years.

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Increasing Fertility Rate and Population: With Indonesia being among the most densely populated countries, the market is likely to grow rapidly. It is expected to continue to expand over the forecast period. The labor force, or working population, is growing in tandem with the growing population. Furthermore, there was an approximately 39% increase in the working women's population in Indonesia in 2019. As a result, Indonesia's increasing fertility rate and population have increased the demand for infant diets.

Unawareness of the Products: The growth of the baby food market is reliant on urbanization. Sales for baby packaged foods in remote regions are lesser than in regions including Jakarta, Bali, and many other cities due to a lack of acknowledgement about the product in addition to a choice for the traditional diet. Jakarta has a significant stake in the baby food market, which is expected to grow in the coming years as the city's urbanization expands. However, due to rising unemployment, the general public is under pressure to reduce or eliminate extraneous and unnecessary spending. This may also impede the growth of the Indonesian baby food market due to a drop in demand, particularly from rural areas.

Analysts at Ken Research in their latest publication “Indonesia Baby Food Market Outlook to 2027F - By Infant Milk Formulae (Standard, Follow-On, Growing-Up, and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food” observed that Indonesia baby food market is in a growing phase. The increase in the population, rising awareness of infant health and a healthy diet, along with increasing economic affluence in the country, investment, and some government initiatives, will lead to Baby Food market growth in Indonesia. It is expected that the Indonesia Baby Food market will grow at a CAGR of ~% for the 2022-2027F forecasted period.

Key Segments Covered: -

By Food Category:

• Dried Baby Food
• Prepared Baby Food
• Milk Formula
• Other Baby Food

By Type of Milk Formula:

• Standard Milk Powdered Formula
• Follow-on Milk Powdered Formula
• Growing-up Milk Formula
• Special Baby Milk Formula

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Nature of Food:

• Inorganic Baby Food
• Organic Baby Food

By Channels of Distribution:

• Hypermarkets
• Discounters
• Supermarkets
• Independent Small Grocers
• Health and Beauty Specialist Retailers
• Other Foods Non-Grocery Specialists
• Internet Retailing

By Age Group:

• 0-6 Months
• 6-12 Month
• 12+ Months

Key Target Audience

• Baby Food Manufacturers
• Baby Product Manufacturers
• Baby Product Distributors
• Baby Food Distributors
• Government Agencies
• Baby Food Retailers
• NGOs supporting Baby Health
• Pharmaceutical Stores
• Online Sales and Retailing Agencies

Time Period Captured in the Report:

• Historical Period: 2017-2022
• Base Year: 2022
• Forecast Period: 2022 – 2027F

Companies Covered:

• Danone Indonesia
• Nestle Indonesia
• Abbott Indonesia
• PT INDOFOOD SUKSES MAKMUR Tbk
• Saipro Biotech Private Limited
• PT Kalbe Farma Tbk
• Indofood CBP
• Mirota KSM
• Nutricia Indonesia Sejahtera
• Sari Husada
• Mead Johnson Indonesia
• PT Frisian Flag Indonesia

Key Topics Covered in the Report:

• Executive Summary
• Ecosystem of Indonesia Baby Food Market
• Indonesia Baby Food Market Overview, Genesis, and Value Chain
• Indonesia Baby Food Market Size and Segmentation, 2017-2022
• Trends and Developments in Indonesia’s Baby Food Market
• Issues and Challenges in the Indonesia Baby Food Market
• Snapshot on Emerging Baby Foods in Indonesia Baby Food Market
• Government Regulations in Indonesia’s Baby Food Market
• SWOT Analysis and Competitive Landscape of the Indonesia Baby Food Market
• Indonesia Baby Food Market Future Outlook and Projections and Analyst Recommendation, 2022-2027(F)

For more insights on market intelligence, refer to the link below: -

Future Outlook of Indonesia Baby Food Market

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Philippines Baby Food Market Outlook to 2023

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