Evolution of Google Logo History

The Google logo appears in numerous settings to identify the search engine company. Google has relied on several logos since its name change (see Google History), with the first logo created by Sergey Brin using GIMP. The revised logo debuted on September 1, 2015. The previous logo, with slight modifications between 1999 and 2013, was designed by Ruth Kedar; the mark of words was based on the type of letter Catull, a type of letter of serif of old style designed by Gustav Jäger (of) for the foundry type Berthold in 1982.

The company also includes several modifications or humorous features, such as modifications of its logo cartoons to use on holidays, birthdays of famous people and important events, such as the Olympic Games. These special logos, some designed by Dennis Hwang, have been known as Google Doodles.

In 1998, Larry Page created a computerized version of Google letters using the free graphics program GIMP. The typeface was modified and an exclamation point that mimics the Yahoo! logo.

"There were many different color iterations," says Ruth Kedar, the graphic designer who developed the now-famous logo. "We ended up with the primary colors, but instead of having the pattern in order, we put a secondary color in the L, which brought back the idea that Google does not follow the rules."

In 2010, the Google logo received its first major revision since May 31, 1999. The new logo was first presented on November 8, 2009, and officially launched on May 6, 2010. Use a typeface identical to the previous logo, but the "o" is distinctly orange rather than the previously yellowish "o", as well as a much more subtle shadow represented in a different shading style. On September 19, 2013, Google introduced a new "flat" (two-dimensional) logo with a slightly modified color palette. On May 24, 2014, the Google logo was updated, the second "g" moved one pixel to the right and the "l" moved down and to the right one pixel. The old Google 2010 logo remained in use on some pages, such as the Google Doodles page, for a period of time.

On September 1, 2015, Google introduced a controversial "new logo and identity family" designed to work on multiple devices. The noticeable difference in the logo is the change in the typeface. The colors remained the same; however, Google changed to a modern and geometric sans-serif typography called Product Sans, created internally in Google (and also used for the Alphabet logo).


Google Doodles
The first Google Doodle was in honor of the 1998 Burning Man Festival. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers failed. The following Google Doodles were designed by an outside contractor until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. Hwang has been designing the Google Doodles since then.

Colorless logo

A colorless version of the logo is used particularly on a local homepage in recognition of a great tragedy, often for several days. Apparently, the design was used for the first time on the Google homepage in Poland after the air disaster that killed, among others, Polish President Lech Kaczyński in April 2010. A few days later, the logo was used in China and Hong Kong to pay tribute to the victims of the Qinghai earthquake.

On September 8, 2010, the doodle was once again a gray Google logo that brightened up with standard Google colors as the first 6 letters of a search query were entered. It is known by the name of the Keystroke logo.


The favicon of Google from May 31, 1999, to May 29, 2008, was a "G" in blue capital letters on a white background. It was accompanied by an edge with a red, blue and green side.

On May 30, 2008, a new favicon was launched. It showed the tiny "g" of the Google 1999 logo, colored blue on a white background, and was originally meant to be part of a larger set of icons developed for better scalability on mobile devices.
A new favicon was launched on January 9, 2009. It included a white "g" aligned to the left with colored background areas in red, green, blue and yellow, with the upper, lower and left edges of the "g" cut out. It was based on a design by André Resende, a computer science student at the University of Campinas in Brazil. He submitted it for a contest launched by Google in June 2008 to receive favicon presentations. The official Google blog stated: "Your placement of a white 'g' in a block color background was very recognizable and attractive, while it seemed to capture the essence of Google."

The favicon used from August 13, 2012, to August 31, 2015, shows the lowercase letter "g" in white, centered on a solid light blue background. As of September 1, 2015, Google's favicon displays a capital letter "G" in the custom font for the new logo, with red, yellow, green, and blue segments.

Video: [player url="https://youtu.be/kIT5oQlSMCQ" title="Google Logo History" summary="Surprise! Google unveils a new Logo on Sep. 1st 2015. The video shows the history of the old logos - including todays doodle animation. Check out the Google ..."]


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