Sachin Tendulkar and Shahrukh Khan are among the most popular names across, I wonder if there is any continent where people don’t know who these guys are, however, I am not much sure of far south America where Indian movies and cricket has far less impact. Sachin and Shahrukh are legends in this part of the world, billions of fans, both have bought huge revenue to Indian economy in past 15 years.
Lets talk about Sachin 1st, he is a legend of Indian cricket, not only a batsman, he is a belief, a motivation – his mere presence brings so much to Indian dressing room. Sachin stands tall when it comes to records on he sits on, he holds the records – most number of runs scored in ODIs, most number of centuries in ODIs, holds the records of most number of runs in world cup, most number of 100s and 50s in world cup. However, people always tend to forget his efforts when it comes to his recent relatively bad form. I believe Sachin is God, if cricket is a religion, for many reasons – one reason is he has earned huge revenue for Indian economy. Some 15 years back, when Indian cricket board now known as BCCI was among the ordinary spots institution, is now the richest board across, and the influence Indian board has over ICC is huge – one example is IPL 2008 tournament, ICC is thinking to create bracket for IPL every year.
A very big share Sachin has, when anyone starts to estimate the kind of money flow took place in recent years on Indian Cricket. Sachin has fans everywhere in all continents, he has more number of endorsements than anyone else in Cricket. I would say BCCI is lucky to have someone like Sachin who stands very humble, when it comes to fame and money.
On the other hand Shahrukh khan is one of the biggest movie star – Indian film Industry has produced, he has the record of holding most number of awards (including all categories), Shahrukh has earned huge revenue for Indian film Industry. In last decade he has so many movies which are huge hit overseas, has done some good business. Shahrukh also brings a brand name, he has big endorsements under his belt, also has some big upcoming projects, simply he is the costliest star India ever had.
If someone asks me to compare Shahukh and Sachin in terms of capital they bring for Indian economy I would say Sachin gets an upper hand, for the simple reason, Shahrukh has acted in some 15-20 hit movies which are successful overseas, just to point out I have overestimated the number of hits he has acted in. On the other hand, Sachin has far more popularity, far bigger revenue base, than his competitor, Sachin has ruled cricket in Europe, Australia, Asia, Canada and even in South America. The number of fans he has, and given he has played 416 ODI matches, I don’t remember the number of tests he has played – the number of fans comes every time to watch Sachin batting is enormous.
Just to have a small Idea, Sachin has played around 250 matches in India, Indian grounds have an average seating arrangement of 30,000 – average ticket is around 1,000. This comes close to 750 Cr, which is excluding the matches he has played abroad, and of course the earnings outside India. Given that matches in UAE, Canada, Australia generates more than 10 times the revenue generated at home in India. A rough estimate could show up a brand value of Sachin to be close to 3,000+ Cr. This comes close to 1% of Indian GDP / BSE market capitalization. A single person has earned close to 1% of Indian GDP (2007), which is a significant contribution for a population of 1 Billion.
Shahrukh Khan stands little behind, in the comparison, his Om Shanti Om, did a business of 175 Cr, which was however the biggest hits he has acted in after DDLJ probably, a rough estimate, if Shahrukh’s 15 hit movies have generated 100 Cr on an average then his brand value stands close to 1,500 Cr, I will add up another 750 Cr for the endrosements he has, and other revenue sources. Even then he stands around 700-800 Cr short of Sachin. However, his contribution to Indian economy cannot be denied.
Vivek Misra
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