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How To Use Google To Drive Traffic To Your Website

How To Use Google To Drive Traffic To Your Website

Even though several search engines exist, Google remains the world’s default search engine, mainly because of its simplicity which has not only made it popular but also the preferred search engine for which websites are optimized

   Usually when someone puts in a keyword, on the Google search box, and presses enter, several results appear related to the words used in the search box. This results when clicked  take the visitor to the most relevant website with information the user is searching for based on the keywords.   The results can vary from a few thousands to even millions of results depending on the keyword or key phrase used, Google for Drive Traffic To Your Website  this is because there are billions of pages that have been indexed by Google or whichever search engine you are using.

Let us say that, you have created a website, based on healthy foods as its subject, your desire as the website owner will be that, if someone does a search on Google using the keywords Healthy Foods, your website will be at the top of the search results on the first page on Google and this in turn will mean traffic to your website and hence more revenue for your budding business. If only it was that simple!   search on “Healthy Foods” brings a total result count of 182,000,000 results, meaning that if you create your website today based on “Healthy Foods” you will be at the tail end of the results or slightly above a few websites, which may not have be Therefore, to use Google to drive traffic to your website, you need to do what is popularly

   known as SEO  (Search Engine Optimization); This entails mainly of the following;
•  Keyword based titles on your website
•  the keywords on the body of your content
•  meta tags
•  alt tags on your images
•  Create a sitemap of your website.

Keyword based titles on your website

A keyword is defined as a particular word or phrase that summarizes the content of a
website. For example, ‘Healthy Foods’ are keywords that describe a website that sells or
discusses foods that are healthy. Google for Drive Traffic To Your Website Therefore, when creating the website, you will expect
keyword based titles such as;
• A Healthy Foods for people with diabetes,
• Healthy Foods for teenagers
• Healthy Foods that are available during summer
• A healthy lifestyle requires Healthy Foods
Having the above titles as titles or menu links on your website work a great deal, to
contributing to the optimization of your website. Anyone opening your site will right away
know what you are all about. In fact when indexing your website, the Google search bot, will
right away classify your website with anything to do with health.

the keywords on the body of your content

Once you have decided what your website is all about, and have identified what keyword or
keywords to use, you will need to use the keywords in context with the paragraphs on your
site.
Still using ‘Healthy Foods’ as the main key word on your website, we can include it in a
paragraph as both words together or separately should in the end make a sensible sentence.
Example1
…it is very important that when it comes to a convalescent , their recovery will only be
accelerated with healthy foods…

 meta tags

Meta tags are snippets that describe a website but appear only on the code of the site and
not on the web page itself. They are used to guide the search engines on what the website is
all about. Below, we show what meta data looks like;
<meta name=”description” content=”Healthy Foods.” />
This might look complex to any website owner or newbie, but they are just a small part of
what helps in driving traffic to the website. Web technology, these days has become
simplified to an extent that anyone can actually work with meta data in any modern kind of
website used today.

 Alt Tags

An alt tag short for ‘alternative text’ is normally used with regard to images in telling your
website viewers, the nature or contents of the image. It appears in a blank box that would
normally contain the image and just like the meta tags, is used to guide search engines with
regard to the web content.
The easiest way to have alt tags, or any semblance to alt tags is simply to name your images
before loading them into the website. This will usually help on image searches when it comes
to any search engine, as this will also help in directing traffic to your website.

Create a sitemap of your website

This is probably the easiest way to welcome any search engine to your website. A site map
generally arranges all links or pages within your website into a chart hierarchy, providing
instructions to the search engine as to what content is within the website and its order. Yes it
does sound complex to any newbie, but the good news is that there exists several online
tools on the web that can help you generate a sitemap in form of an XML document, which
you can load on to your website, however, this also remains a small part of driving traffic to
your website, and will therefore not be discussed in detail in this handbook.
If you are interested in creating a sitemap though, you can conduct a search on Google using
the key phrase ‘Sitemap Generator’. Google for Drive Traffic To Your Website You will get sites  that will ask you to enter your website URL into a search form, and will generate the sitemap and give instructions on how to upload the generated file into your website.

In Conclusion

We have gone through the basic ways of driving traffic to your website. They may not have a big impact in doing so, however, Google for Drive Traffic  To Your Website they contribute in a small way to encouraging search engines crawl through your site and therefore drive traffic to your website. Note however that, they are not the easiest way to driving traffic to your website.