Adidas, founded and headquartered in Herzogenaurach, Germany, is a multinational corporation that designed shoes, clothing, and accessories. Adidas is the largest sportswear manufacturer in Europe, and after Nike, which is a US multinational company, it is the second-largest in the world.

 

Adidas Group consists of the company Reebok Sportswear, 8.33% of Bayern Munich who is a German football club, Taylormade Golf Company, and Runtastic is an Australian mobile fitness company. Revenue for Adidas in 2018 was listed at € 21,915 billion. Adolf Dassler was the founder of this company and then in 1924 the older brother of him joined him and worked under the name Dassler Brothers Shoe Factory.

 

Dassler Brothers Shoe Factory attended the development of running shoes for multiple athletic events. For the 1936 Summer Olympics, Dassler could persuade the Education from the United States, Jesse Owens to use their handmade spikes. After a breakdown in the relationship between the two brothers, Adidas was created by Adidas and the other brother established Puma, which designs and manufactures sports and casual footwear, and became business rivals.

 

The Adidas logo that is used in the clothing and shoe designs of the company is three stripes. The logo is used as a marketing aid. This brand that was purchased by Adidas in 1952 by Karhu Sports, a Finnish sports company became so successful.