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Growing popularity of online marketplaces for the sale of used smartphones has substantially increased in Thailand. Easy EMI options, cash on a delivery, a wide variety of options, free home delivery, and other features offered have elevated the penetration of e-commerce platforms.

Covid Led Growth: There was a positive influence of Covid-19 in this market due to the shift from in-office work to work-from-home and online classes which influenced the purchase of used smartphones. During Covid-19, there was a fall in the income of consumers and therefore they were more inclined towards used smartphones.

Rising Government Support: Government policies including the promotion of the digital economy, the development of smart cities, and the allocation of 5G frequencies ensure that mobile telecoms infrastructure extends across Thailand, helping to stimulate stronger demand from consumers in new parts of the country.

Affordable Prices for Low to Mid-Income People: Used smartphones are cheaper than new smartphones and some people have a tendency of changing their smartphones frequently thus buying a used smartphone becomes feasible for them and this purchase pattern boosts the market. The high proportion of low to mid-income group, who cannot afford new smartphone, buy theses used phones.

Changing Technology for Smartphones and Gadgets: Scope for refurbished phones in Thailand has grown multifold. With the launch of new smartphone models, rapidly changing technology and gadgets becoming outdated than usual has given opportunity to this market.

Analysts at Ken Research in their latest publication- “Thailand Used Smartphone Market Outlook to 2027F- Driven by increasing smartphone penetration, reduction in electronic waste and adoption of 5G network” by Ken Research provides a comprehensive analysis of the potential of the used smartphones market in Thailand. Reduction in electronic waste and increasing prices of raw materials of a new smartphone are expected to contribute to the market growth over the forecast period. Thailand used smartphones market is expected to grow at a robust CAGR over the forecasted period 2022P-2027F.

Key Segments Covered:-

Segmentation by Type of Distribution Channel

Organised

Unorganised

Segmentation by Type of Marketing Channel

Offline dealers

Online marketplace

Classifieds

Segmentation by Source of Lead Generation:

Dealership walk-in

Online

Segmentation by Type of Sales

B2C

C2C

Segmentation by Type Battery Capacity

<3000mAh

3000mAh-5000mAh

>5000mAh

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Segmentation by Age of Smartphone

0-12 months

12-24 months

24-36 months

36+ months

Segmentation by Sourcing Medium

Retail Customers

Business

OEM’s

Telephone Operators

Segmentation by Type of Network

2G

3G

4G

5G

Segmentation by Screen Size

<4.5 inch

4.5-5.5 inch

>5.5 inch

Segmentation by Operating System

<4.5 inch

Android

IOS

Others

Segmentation by Price of Used Smartphone

Upper-end smartphones

Low-end smartphones

Mid-range smartphones

Low-end smartphones

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Key Target Audience

Smartphones companies

Government Bodies and Regulatory Authority

Investors and Financiers

Smartphones Service Providers

Thailand Cell Phones Industries

Venture Capitalist

Smartphones Manufacturers

Existing Cell Phone Companies

New Market Entrants

Time Period Captured in the Report:-

Historical Period: 2017-2022P

Base Year: 2022P

Forecast Period: 2022P–2027F

Companies Covered:-

Online Players -

Compasia

Swopmart

Ebay

TG fone

Shopee

Lazada

Allo allo

Omni Channel Players -

Oppo

Istore

Samsung

Classified Platforms -

Locanto

Big go

Tarad.com

Baht sold

Payment Gateways/Partners -

Paypal

Ipay88

Siampay

omise

E-Commerce platforms –

Kaidee

Alibaba.com

Key Topics Covered in the Report                         

Executive Summary

Ecosystem of Used Smartphones Industry

Business Lifecycle and Value Chain Analysis of Used Smartphones Industry

Business Models of Major Entities in the Used Smartphones Industry

Ratio of Used and New Smartphones in Thailand

Customer Preferences and Buying Decision Behaviour in Used Smartphone Industry

Market Size of New Smartphones Industry by Transaction Value and Sales Volume

Introduction on Thailand Used Smartphones Market

Market Size of Used Smartphones Industry by Transaction Value and Sales Volume

Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size

Process of Quality Checks and Documentation Requirements Undertaken by Used Smartphone Entities in Thailand

Competitive Scenario of the Online Used Smartphone Industry

Issues and Challenges in Online Used Smartphone Market

Trends and Developments in the Used Smartphone Industry

SWOT Analysis of the Used Smartphone Industry

Porter’s Five Forces analysis of the Used Smartphone Industry

Growth Drivers of Used Smartphone Industry

Challenges and Restraints in the Used Smartphone Industry

Government Rules and Regulations in the Used Smartphone Industry

Impact of Covid-19 and Government Regulations on Used Smartphone Industry

Future Market Size of Used Smartphones Industry by Transaction Value and Sales

Future Market Size of Online Used Smartphones Industry by Transaction Value

Future Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size

Industry Speaks

Analyst Recommendations

For more insights on the market intelligence, refer to below link:-

Thailand Used Smartphone Market

Related Reports by Ken Research:-

Indonesia Used Smartphone Market Outlook to 2026

Malaysia Used Smartphone Market Outlook to 2026F