Although the path to purchase strategies have been studied by marketers for a long time, the development of data science has made it possible for them to fully utilize this kind of analysis. There are many various routes customers can take to...
Shamayun Miah is a high performing management consultant. His career has been built through hard work, dedication and zeal in the rough and tumble of the corporate world. Shamayun Miah says that he is a firm believer in personal development and...
Due to the fierce competition in the retail sector, it is challenging for companies to stand out. Consumers moved online originally for ease, but even now, out of the need to due to closure and lifestyle factors, the problem has only worsened. The...