Khadamia

Thailand Used Smartphone Market is in the Growing Stage, Driven by Increasing Smartphone Penetration Along with Digital Transformation and Reduction in Electronic Waste: Ken Research

    Richa Sharma

    Growing popularity of online marketplaces for the sale of used smartphones has substantially increased in Thailand. Easy EMI options, cash on a delivery, a wide variety of options, free home delivery, and other features offered have elevated the penetration of e-commerce platforms.

    Covid Led Growth: There was a positive influence of Covid-19 in this market due to the shift from in-office work to work-from-home and online classes which influenced the purchase of used smartphones. During Covid-19, there was a fall in the income of consumers and therefore they were more inclined towards used smartphones.

    Rising Government Support: Government policies including the promotion of the digital economy, the development of smart cities, and the allocation of 5G frequencies ensure that mobile telecoms infrastructure extends across Thailand, helping to stimulate stronger demand from consumers in new parts of the country.

    Affordable Prices for Low to Mid-Income People: Used smartphones are cheaper than new smartphones and some people have a tendency of changing their smartphones frequently thus buying a used smartphone becomes feasible for them and this purchase pattern boosts the market. The high proportion of low to mid-income group, who cannot afford new smartphone, buy theses used phones.

    Changing Technology for Smartphones and Gadgets: Scope for refurbished phones in Thailand has grown multifold. With the launch of new smartphone models, rapidly changing technology and gadgets becoming outdated than usual has given opportunity to this market.

    Analysts at Ken Research in their latest publication- Thailand Used Smartphone Market Outlook to 2027F- Driven by increasing smartphone penetration, reduction in electronic waste and adoption of 5G network by Ken Research provides a comprehensive analysis of the potential of the used smartphones market in Thailand. Reduction in electronic waste and increasing prices of raw materials of a new smartphone are expected to contribute to the market growth over the forecast period. Thailand used smartphones market is expected to grow at a robust CAGR over the forecasted period 2022P-2027F.

    thailand-used-smartphone-market

    Key Segments Covered:-

    Segmentation by Type of Distribution Channel

    Organised

    Unorganised

    Segmentation by Type of Marketing Channel

    Offline dealers

    Online marketplace

    Classifieds

    Segmentation by Source of Lead Generation:

    Dealership walk-in

    Online

    Segmentation by Type of Sales

    B2C

    C2C

    Segmentation by Type Battery Capacity

    <3000mAh

    3000mAh-5000mAh

    >5000mAh

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    Segmentation by Age of Smartphone

    0-12 months

    12-24 months

    24-36 months

    36+ months

    Segmentation by Sourcing Medium

    Retail Customers

    Business

    OEM’s

    Telephone Operators

    Segmentation by Type of Network

    2G

    3G

    4G

    5G

    Segmentation by Screen Size

    <4.5 inch

    4.5-5.5 inch

    >5.5 inch

    Segmentation by Operating System

    <4.5 inch

    Android

    IOS

    Others

    Segmentation by Price of Used Smartphone

    Upper-end smartphones

    Low-end smartphones

    Mid-range smartphones

    Low-end smartphones

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    Key Target Audience

    Smartphones companies

    Government Bodies and Regulatory Authority

    Investors and Financiers

    Smartphones Service Providers

    Thailand Cell Phones Industries

    Venture Capitalist

    Smartphones Manufacturers

    Existing Cell Phone Companies

    New Market Entrants

    Time Period Captured in the Report:-

    Historical Period: 2017-2022P

    Base Year: 2022P

    Forecast Period: 2022P–2027F

    Companies Covered:-

    Online Players -

    Compasia

    Swopmart

    Ebay

    TG fone

    Shopee

    Lazada

    Allo allo

    Omni Channel Players -

    Oppo

    Istore

    Samsung

    Classified Platforms -

    Locanto

    Big go

    Tarad.com

    Baht sold

    Payment Gateways/Partners -

    Paypal

    Ipay88

    Siampay

    omise

    E-Commerce platforms –

    Kaidee

    Alibaba.com

    Key Topics Covered in the Report                         

    Executive Summary

    Ecosystem of Used Smartphones Industry

    Business Lifecycle and Value Chain Analysis of Used Smartphones Industry

    Business Models of Major Entities in the Used Smartphones Industry

    Ratio of Used and New Smartphones in Thailand

    Customer Preferences and Buying Decision Behaviour in Used Smartphone Industry

    Market Size of New Smartphones Industry by Transaction Value and Sales Volume

    Introduction on Thailand Used Smartphones Market

    Market Size of Used Smartphones Industry by Transaction Value and Sales Volume

    Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size

    Process of Quality Checks and Documentation Requirements Undertaken by Used Smartphone Entities in Thailand

    Competitive Scenario of the Online Used Smartphone Industry

    Issues and Challenges in Online Used Smartphone Market

    Trends and Developments in the Used Smartphone Industry

    SWOT Analysis of the Used Smartphone Industry

    Porter’s Five Forces analysis of the Used Smartphone Industry

    Growth Drivers of Used Smartphone Industry

    Challenges and Restraints in the Used Smartphone Industry

    Government Rules and Regulations in the Used Smartphone Industry

    Impact of Covid-19 and Government Regulations on Used Smartphone Industry

    Future Market Size of Used Smartphones Industry by Transaction Value and Sales

    Future Market Size of Online Used Smartphones Industry by Transaction Value

    Future Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size

    Industry Speaks

    Analyst Recommendations

    For more insights on the market intelligence, refer to below link:-

    Thailand Used Smartphone Market

    Related Reports by Ken Research:-

    Indonesia Used Smartphone Market Outlook to 2026

    Malaysia Used Smartphone Market Outlook to 2026F