To Evolution

Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses...

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. However, the most noteworthy trend is their...

While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once....

On 7-25-2018, Google changed the name of their ad platform from Adwords to Google Ads. We are writing this article as it was originally written with ads as the platform’s name.                                                                     ...

For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should...

As a blogger, you are probably doing your best to grow your audience on a daily basis. You’re optimizing for Google, Pinterest, social media and you do your best to set up and maintain a social media strategy. But, if you want to take your blog to...

A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can...

Since we are in the “information age”, content marketing has become an integral part of any business’s marketing strategy. Now that consumers have shifted their buying patterns by researching online before making a purchase, creating relevant...

            2018 is the year I took my blog to the next level: I started a blog series here on yoast.com about SEO for bloggers, I made goals, achieved a lot and failed a few as well. I tried to plan, failed miserably and tried again, with...

Kodi (formerly XBMC) is a free and open source media player software application developed by the XBMC Foundation, a non-profit technology consortium. Kodi is available for multiple operating systems and hardware platforms, with a 10-foot user...

In Internet... Reading in Spanish is probably the best formula to expand your vocabulary and improve your understanding. One advice we give is to read newspapers regularly in Spanish language that are found on the Internet. Change the initial page...

PERSONAL DEVELOPMENT: THE IMPORTANCE OF CHOOSING A PROFESSION. 

A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. Simply put, in...