social media keeps changing and upgrading, providing its users with better features, every time. To know what 2023 will bring us, here are 5 social media predictions.
We have completed another journey around the sun yet again. As technology keeps updating, social media also keeps evolving. We saw several updates and changes on social media during 2022, with Twitter being the highlight of them all. We don’t really know what this year has in store for us, but here are 5 social media predictions for 2023 to get you ready.
5 Social Media Predictions for 2023
Twitter Will Remain Unpredictable
Since the takeover of Twitter by Elon Musk was the highlight of 2022, let’s start with what 2023 will have in store for the social media giant.
So far, we believe all upgrades and features on Twitter this year will be more of an experiment. We are not sure if the blue tick sign will face any more changes or whether consumers will be inclined toward the Twitter blue subscriptions or not.
Elon Musk’s tweet regarding transforming Twitter into the “everything” app certainly seems like something to look forward to.
AI Might Take Over
With ChatGPT taking the entire online world by storm, we can confidently say that the use of AI will see unprecedented levels this year.
ChatGPT is the most revolutionary AI technology so far, and we’ve seen it accomplish tasks that were not expected from robots. It can produce content, make art, and write tweets and emails. ChatGPT will probably empower content creators, artists, and writers even more as it has proven to be a tool of benefit.
More Videos
There is something about videos that no other form of content can offer. A few years ago, when TikTok was launched, the true power of video content was realized. And since then, it has only grown and doesn’t show any signs of slowing down in 2023.
Brands Will Be More Authentic and Transparent
With social media taking control of our daily lives and how consumers get information, brands have been forced to become more responsible. This is one of the best things about social media.
You can’t hide anything for too long. Savvy business owners and marketers have leveraged this by promoting themselves as ethical, economical, and authentic brands. With the awareness created via social media, consumers know better what to choose for a better world.
We believe 2023 will see even more brands showing complete transparency, not just with their own brand image but sharing their perspective on human rights and the world as well.
Social Media Turning to E-Commerce
While ecommerce is another booming industry on its own, it has tapped the doors of social media as well. 2022 saw some ecommerce businesses selling directly on platforms like Facebook and Instagram. This was only the beginning, and 2023 might see ecommerce spreading to platforms like Snapchat as well.
Wrap Up
This is only the beginning; we’re sure there will be many great upgrades 2023 will bring. It’s time that we utilize these social media predictions for 2023 to prepare a plan of action and reach the corners of the world.
